vertical marketing

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• vertical marketing — /vɜtɪkəl ˈmakətɪŋ/ (say vertikuhl mahkuhting) noun marketing which is directed towards a vertical market …  

• vertical marketing system — /ˌvɜ:tɪk(ə)l mɑ:kɪtɪŋ ˌsɪstəm/ noun a distribution system that is a co ordinated integrated unit involving the manufacturer, the wholesaler and the retailer, where marketing decisions are taken globally …   Marketing dictionary in english

• vertical marketing system — VMS A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all have to cooperate. See administered VMS;… …   Big dictionary of business and management

• Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Marketing Automation — is the use of Information Technology solutions to automate marketing processes such as Marketing Planning and Budgeting, Marketing Resource Management, Campaign Management, Interaction Management, Lead Management, Analytics and reporting, and… …   Wikipedia

• Marketing corporativo — El marketing corporativo es una disciplina del marketing que se dedica a establecer estrategias de marketing dentro de una misma organización, con el objetivo de fidelizar a los colaboradores de la empresa y mejorar su productividad. Contenido 1… …   Wikipedia Español

• Vertical integration — In microeconomics and management, the term vertical integration describes a style of management control. Vertically integrated companies are united through a hierarchy and share a common owner. Usually each member of the hierarchy produces a… …   Wikipedia

• marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

• Marketing automation — The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part time marketing employees benefit by specifying criteria… …   Wikipedia